mostech logo
Let's Talk

Boosting online presence for AYBM

Enhancing online visibility and sales

AY Building Material - Enhancing Online Visibility and Sales

Challenge

  • AY Building Material, a company specializing in hardware materials such as sanitary ware, safety equipment, hand tools, and power tools, faced significant challenges in its online presence:

    1. Low Online Visibility: The company’s website ranked poorly on search engines, resulting in low organic traffic.
    2. Ineffective Content Strategy: The website lacked optimized content, which hindered user engagement and search engine ranking.
    3. Competitive Market: AY Building Material needed to compete with well-established brands in the hardware materials industry.
    4. Limited Local Reach: The company struggled to attract local customers searching for hardware materials in their area.

Solution

  • To address these challenges, we implemented a comprehensive SEO strategy combined with a targeted Instagram ads campaign. The core elements of the solution included:

    1. Keyword Research and Optimization:

      • Conducted thorough keyword research to identify high-traffic, relevant keywords in the hardware materials industry.
      • Optimized website content, including product descriptions, category pages, and blog posts, using targeted keywords.

    2. On-Page SEO:

      • Improved website structure, including meta tags, headers, and URLs, to enhance search engine crawlability and indexing.
      • Enhanced user experience by optimizing website speed, mobile responsiveness, and navigation.

    3. Content Strategy:

      • Developed and implemented a content calendar featuring informative and engaging blog posts, how-to guides, and industry news.
      • Created high-quality content that addressed common customer queries and highlighted the benefits of AY Building Material’s products.

    4. Local SEO:

      • Optimized the website for local search by including location-specific keywords and creating location-based landing pages.
      • Claimed and optimized the company’s Google My Business profile to improve local search visibility.

    5. Instagram Ads Campaign:

      • Designed visually appealing and targeted Instagram ads to promote AY Building Material’s products and drive traffic to the website.
      • Implemented a strategic ad placement plan to reach potential customers based on demographics, interests, and online behaviors.
      • Utilized Instagram Stories, carousel ads, and shoppable posts to enhance user engagement and conversion rates.

    6. Link Building:

      • Executed a link-building strategy to acquire high-quality backlinks from reputable websites in the hardware and construction industry.
      • Fostered partnerships with industry influencers and bloggers to promote AY Building Material’s products and content.

    7. Technical SEO:

      • Conducted a comprehensive technical SEO audit to identify and resolve issues such as broken links, duplicate content, and XML sitemap errors.
      • Implemented schema markup to enhance search engine understanding of the website’s content and improve rich snippet visibility.

Result

  • Improved Search Engine Rankings:

    • Achieved top 10 rankings for multiple high-traffic keywords related to hardware materials, significantly increasing organic visibility.
    • Notable improvement in local search rankings, attracting more local customers to the website.

  • Increased Organic Traffic:

    • Organic traffic to the website increased by 150% within six months, driven by optimized content and improved search engine rankings.
    • Blog posts and how-to guides attracted a broader audience, contributing to sustained traffic growth.

  • Enhanced User Engagement:

    • Average session duration and pages per session improved due to better website structure and high-quality content.
    • Reduced bounce rate, indicating higher user satisfaction and engagement with the website.

  • Boost in Sales and Revenue:

    • The combined SEO and Instagram ads strategy led to a 60% rise in online sales within six months.
    • Higher conversion rates from local searches and Instagram ads contributed to an increase in in-store visits and sales.
    • Instagram ads specifically drove a 40% increase in referral traffic to the website, demonstrating the effectiveness of the social media campaign.
  •  

Conclusion

The combined SEO strategy and targeted Instagram ads campaign implemented for AY Building Material successfully enhanced the company’s online visibility, increased organic traffic, and boosted sales. By focusing on keyword optimization, content strategy, local SEO, link building, technical SEO, and leveraging the power of Instagram ads, we were able to significantly improve the company’s search engine rankings, user engagement, and overall business outcomes. This case study demonstrates the importance of an integrated approach to digital marketing in transforming the online presence and performance of a hardware materials company in a competitive market.